In terms of generating visual content for your business, Instagram (IG) is undoubtedly powerful and effective tool. You have seen various Instagram photos on multiple platforms and might have even created your own account. But what you don’t know is that, there’s more to Instagram that you can have than showing your wonderful photos?
Every month, IG receives more than 300 million active users and it is a combination of vloggers, regular individuals and even businesses. If you’re a business however, then it is important that you learn how to use Instagram marketing service properly.
Number 1. Connect with clients – while majority of people think of sites similar to Twitter and Facebook with regards to connecting and engaging with people online, you might be shock to know that IG has among the most engaged and active user base. The fact is, this platform can generate 120x more engagement for every follower in comparison to Twitter.
And with this type of engagement, Instagram acts as the right platform to connect with customers to know their feedback and opinions and build relationship in the process. You must make the most of this platform in terms of sharing photos of new product or service and ask people of what they think of. Perhaps, you can give them a glimpse of a project you are working on.
Number 2. Learn what your audience like – you might not know it by now, your audience can already be sharing and talking about your business on IG. This is true especially if your business has a physical location that customers can visit.
Number 3. Reach broader market – Instagram actually makes it easier to discover new people, new businesses and new photos. One of the ways to which people discover new content on this platform is by the use of hashtags. Much like other social networking sites, when someone has added a hashtag on their post, a link will be created and you can see all photos that are using that particular hashtag.
Numerous companies that provide Instagram marketing service is well aware of how to use hashtags to the best of its capability.
Number 4. Fuel your marketing channels – one of the best things when you are creating content in IG is that, it could be shared easily across various marketing channels that you’re using.
In your IG settings, you can simply enable social sharing to Twitter and Facebook. With this, whatever social media accounts you have, any photo uploaded will be posted to it automatically as well. You don’t have to do the same thing time and time again with this feature.